Your Company’s Future: Begin with the End in Mind

You’ve probably heard more than one pithy statement about planning:
The 17th century Spanish writer Cervantes stated, “To be prepared is half the victory.”
Winston Churchill declared, “He who fails to plan is planning to fail.”
Management expert and author Lester R. Bittel wrote, “Good plans shape good decisions.”
While they might sound simplistic, these famous quotations are crucial reminders that, in business as in life, you must plan well — and well in advance — if you want to reach your goals. This may never be truer than when the future of your company or family business is on the line.



