Southard Financial
Transaction Advisory

Meet the Principals of Southard Financial

Douglas K. Southard, DBA, CFA

Doug Southard, principal and founder of Southard Financial in 1987, has over 33 years of business valuation and advisory experience. He has earned the right to use the Chartered Financial Analyst designation and previously served as an officer of the American Society of Appraisers, West Tennessee Chapter.

Mr. Southard earned Master and Doctor of Business Administration degrees from Indiana University, and holds faculty positions at Rhodes College and Virginia Tech. Mr. Southard has appeared as an expert witness in local, state and federal courts, has spoken publicly on business valuation topics, and serves on the Board of Directors of various closely-held business entities.


David A. Harris, CFA, ASA

Dave Harris, principal and managing member of Southard Financial, has been with the firm since 1990 and has over 30 years of business valuation experience. He has earned the right to use the Chartered Financial Analyst designation, is an Accredited Senior Appraiser in the Business Valuation discipline of the American Society of Appraisers, and has served as an officer of West Tennessee Chapter, Memphis Branch, of the American Society of Appraisers.

Mr. Harris is a recognized expert witness in local, state, and federal courts. Active in the community, he has served on the boards of Beth Sholom Synagogue, Sea Isle Park Neighborhood Association, National Kidney Foundation, Boy Scout Troop 25, and others. He earned an MBA from the University of Memphis.


Owen T. Johnson, CPA/ABV, CBA, ASA

Owen Johnson, key transaction advisor of Southard Financial since 2005, has over 30 years of accounting, business valuation, and transaction advisory experience. Mr. Johnson is a Certified Public Accountant, is accredited in business valuations through the American Institute of Certified Public Accountants, is a Certified Business Appraiser through the Institute of Business Appraisers, and is an Accredited Senior Appraiser through the American Society of Appraisers.

He has served on the International Board of Examiners of the American Society of Appraisers and has been an instructor with the American Institute of Certified Public Accountants. Mr. Johnson is active in the Tennessee, Arkansas and Georgia Societies of Certified Public Accountants and the Institute of Business Appraisers. He earned a Bachelor of Business Administration degree from the University of Memphis.


Mark A. Orndorff, CFA, ASA

Mark Orndorff, principal of Southard Financial, has over 15 years of business valuation experience supported by prior experience as a banker. He has earned the right to use the Chartered Financial Analyst designation and is an Accredited Senior Appraiser in the Business Valuation discipline of the American Society of Appraisers.

Mr. Orndorff holds the office of Vice President of the Memphis Branch, West Tennessee Chapter, of the American Society of Appraisers, and is a member of the CFA Institute and the Memphis Society of Financial Analysts. He earned an MBA from the University of Memphis.


Matthew L. Jakes, CFA, ASA

Matthew Jakes, principal of Southard Financial, has over 10 years of business valuation experience. He has earned the right to use the Chartered Financial Analyst designation and is an Accredited Senior Appraiser in the Business Valuation discipline of the American Society of Appraisers.

Mr. Jakes is a member of the CFA Institute and the Memphis Society of Financial Analysts. Mr. Jakes graduated cum laude from Rhodes College with a Bachelor of Arts degree in Economics and Business Administration.

Southard Financial is here to help with your business appraisal and transaction advisory needs.

For responsive support and assistance, or to discuss a matter in confidence, contact us today!

Contact Us

iBank Tower, Suite 1925 - 5050 Poplar Avenue - Memphis, TN 38157

Phone: (901) 761-7500   Fax: (901) 761-6045